K-WORDS: UNLOCKING THE POTENTIAL OF SEARCH ON THE OPEN INTERNET

K-Words is revolutionizing search with Search Media, enabling advertisers to better connect with their audiences by sponsoring keywords directly within premium editorial content.

Paris, February 13, 2025

K-Words proudly announces the official launch of its platform, designed to transform Search by extending it to the open internet. With Media Search, advertisers can now sponsor keywords seamlessly within trusted publisher content, offering a smoother, more transparent, and flexible approach to enhancing online visibility

A Strategic Launch in Partnership with Reworld Media
As France’s leading thematic media group (including Science & Vie, Marmiton, Télé Star, Doctissimo, and more), Reworld Media is supporting K-Words’ launch by integrating the solution across several of its premium sites.

This strategic partnership builds upon the promising initial results observed after K-Words was implemented on a pilot selection of Reworld Media’s sites a few months ago.

The K-Words solution strengthens Reworld Media’s ability to leverage the diversification of advertisers’ Search budgets on the open internet, pushing its monetization strategy even further.

Jeremy Parola, CDO of Reworld Media, stated: “We are thrilled to support the launch of K-Words, which we have closely followed since its inception. Diversifying Search budgets on the open internet has been a long-standing ambition, and K-Words makes it a reality. By combining the power of our audiences with the contextualization of our content, we achieve outstanding performance for advertisers.”

“Our platform allows advertisers to regain control over their online visibility while providing Reworld Media with a new way to monetize their content,” explains Yohan Elmaalem, CEO of K-Words. “It’s time to redefine Search, fostering a more effective collaboration between brands and publishers, leveraging the unmatched reach of the open internet and the contextualization of premium editorial content.”

Haiku, Media Agency of the Year, Expands with K-Words Independent media agency Haiku is supporting the launch by offering its clients this innovative solution as part of their strategies.

Elie Bousira, Co-Founder of Haiku, commented: “With an uncertain 2025 landscape ahead, the emergence of innovative solutions is excellent news for shaking up the market. There’s renewed energy in the industry, driven by new players like K-Words. The initial results from test campaigns are very promising; K-Words enables us to explore the potential of artificial intelligence and achieve meaningful KPIs for our clients.”

AI-Powered Solution for Brands and Publishers
K-Words offers an intuitive platform that allows advertisers to either import their existing Search keywords or leverage proprietary artificial intelligence to generate keywords based on their reach potential on the open internet. This system ensures that keywords are seamlessly and contextually integrated into editorial content, maximizing commercial impact while preserving the quality and integrity of publications for readers.

Restoring the Open Internet to its Full Potential
K-Words aims to reshape the digital ecosystem by creating a model where advertisers, publishers, and users all benefit from more targeted, effective, and holistic advertising. By extending Search to the open internet, K-Words unlocks untapped potential for both brands and publishers.

K-Words is backed by a seasoned core team, including Yohan Elmaalem (CEO – ex Co-Founder of Adyoulike), Harry Levy (COO – ex Taboola & Jellysmack), Sacha Bouaziz (CFO – ex GP Bullhound), Damien Peponnet (CRO – ex MD at Adyoulike & Sales Director at Microsoft), and Claire Poirier (VP Sales – ex Sales Director at Adyoulike).