Privacy Policy

Person Responsible for Data Processing

K-Words is responsible for processing personal data for the purposes described in this Privacy Policy.

K-Words is a company headquartered at 8 rue du Commandant Pilot, 92200 Neuilly-Sur-Seine, France, with registration number 979 576 790.

At K-Words, we are committed to protecting your personal data. This Privacy Policy explains how we process personal data and informs you of your rights under the General Data Protection Regulation (“GDPR”).

Key Points of Our Policy

This Privacy Policy explains:

• The purposes for which we process personal data.
• The legal basis for such processing.
• The parties with whom data may be shared.
• How long personal data may be retained.
• The rights available to individuals.

Information We Collect

We may collect personal data in the following ways:

1. Directly Provided Data

We collect information that you provide when contacting us, submitting a request or applying for employment.

This may include your name, surname, email address, telephone number, country, company, professional information, CV and the content of your communications.

You are responsible for ensuring that the information you provide is accurate.

2. Indirectly Obtained Data

We may collect information through cookies and similar technologies when you browse our Website or interact with K-Words advertising services.

This may include browser information, device type, approximate location, IP address, page visits, advertising interactions and internet connection information.

We do not knowingly collect sensitive personal data through our Website or advertising technology.

Use of Personal Information

K-Words may process personal data for:

• Keeping you informed about our products, services, news, events and activities.
• Providing requested services and responding to enquiries.
• Managing commercial relationships.
• Evaluating job applications and managing recruitment processes.
• Providing contextual advertising services.
• Analysing advertising delivery, interactions and effectiveness.
• Protecting our services against fraud, misuse and invalid traffic.
• Complying with legal and regulatory obligations.

Advertising and Post-Click Conversion Tracking

K-Words may provide advertisers with a tracking tag operated through our measurement partner, Eulerian Technologies.

This tag allows K-Words and the advertiser to determine whether a user who clicked on a K-Words advertisement later completed an action on the advertiser’s website, such as making a purchase, registering, subscribing or submitting a request.

Depending on the advertiser’s configuration, the tag may collect:

• A pseudonymous cookie or device identifier.
• The advertisement, campaign, keyword or publisher associated with the visit.
• The date and time of the advertising interaction and subsequent visit.
• Pages visited and actions completed on the advertiser’s website.
• Browser, device and technical information.
• Order value, product category or other conversion-related information that does not directly identify the user.

This information is used to measure advertising performance, attribute conversions, prepare campaign reports, prevent duplicate counting and invalid activity, calculate advertising remuneration and improve campaigns.

K-Words does not require advertisers to send names, personal email addresses, postal addresses, payment details or sensitive personal data through the tracking tag.

The advertiser is responsible for informing users about the tag on its website, including it in its privacy and cookie policies, obtaining consent where required and allowing users to withdraw their consent.

Eulerian cookies may be retained for up to 13 months by default. The precise cookie and data-retention periods may vary depending on the advertiser’s configuration.

Further information about Eulerian cookies is available in Eulerian Technologies’ cookie documentation.

Legal Basis for Data Processing

Depending on the processing activity, K-Words relies on:

• The performance of a contract or steps taken before entering into a contract.
• Compliance with legal obligations.
• K-Words’ legitimate interests in operating, protecting and improving its services, managing business relationships and measuring advertising performance.
• Consent, where required, including for certain cookies, tracking technologies and marketing communications.

Where processing is based on consent, consent may be refused or withdrawn at any time.

Data Sharing and International Transfers

We do not share personal data without a valid legal basis.

Where necessary for the operation of our services, information may be shared with trusted technology providers, advertisers, publishers, professional advisers and other service providers, including Eulerian Technologies.

These parties are required to comply with applicable data protection obligations.

Where data is transferred outside the European Economic Area, appropriate legal safeguards will be used where required.

Exercising Your Rights

You may have the right to:

• Access, rectify or delete your personal data.
• Restrict or object to processing.
• Withdraw your consent.
• Receive certain data in a portable format.
• Object to certain automated decisions.
• Lodge a complaint with a competent data protection authority.

You may exercise your rights by contacting us by email or by writing to our registered address.

Unsubscribe options are also provided in relevant marketing communications.

Retention Periods and Cookies

We retain personal data only for as long as necessary to provide our services, manage our business relationships and comply with legal obligations.

Cookies and advertising measurement data are retained according to their purpose, the user’s consent choices and the relevant technical configuration.

Please refer to our cookie settings and the relevant advertiser’s cookie policy for further information about cookies used on the Website or through advertiser tracking tags.

Security and Confidentiality

We use appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, loss, alteration or destruction.

Minors

Our Website and services are intended for businesses and professional users and are not directed at children.

We do not knowingly collect personal data directly from minors through our Website.

Privacy Policy Updates

We may update this Privacy Policy to reflect changes to our services, technology or legal obligations.

Any updated version will be published on this page.

This Privacy Policy is effective as of January 1, 2026.